Why We're Here

Sex should feel amazing for everyone, but the truth is, it often doesn’t. There’s a gap in pleasure, in confidence, and in how people talk about sex with themselves… and their partners.

WOO exists to close that gap. We create natural products, share real guidance, and support our community so people can connect with their bodies, speak their desires out loud, and enjoy the kind of sex that’s fun, connected, and makes their neighbors jealous.

The point isn’t just better lube - it’s better communication, better sex, and better relationships.

How WOO Was Born

Three best friends who grew up together and decided to flip the script on sex.

Westin Mitchell

Co-Founder

Lauryn Bosstick

Co-Founder

Michael Bosstick

Co-Founder

A note from our co-founder

Some businesses start in boardrooms. Ours started over dinner with my two best friends, Michael and Lauryn. We’d grown up together, and had always given each other advice on all things dating, relationships, sex... you name it.

Lauryn has always been a big believer in natural products, and she started using coconut oil instead of lube. Sex instantly became better & more comfortable. This was back in 2016, when Lauryn was busy growing her blog, The Skinny Confidential. She wrote a post about using coconut oil in the bedroom and it quickly took off.

One day she casually mentioned it to me, I gave it a try, and everything changed- sex felt more fun, more connected, and honestly, impossible to imagine without it now. But there was a catch: the coconut oil came in big, messy jars and didn’t exactly taste great. And when I looked around, the intimacy aisle was packed with products that felt outdated, sleazy, and nothing like us.

That’s when the lightbulb went off. If sex could feel this good with something as simple as coconut oil, what if there was a brand built around natural products, chic design, and a message that actually spoke to people like us? So that night at dinner, I shared my vision for an organic sex brand with Lauryn and Michael, and the answer was an immediate yes.

What began as a simple idea quickly became WOO: a brand reimagining sexual wellness with natural products, cheeky honesty, and a mission to help everyone have the best sex of their lives.

Our Promise

Pleasure Made Simple

Sex products shouldn’t feel intimidating. WOO is designed for people who’ve never used lube, toys, or intimate care before, as well as couples looking to make things more fun. Everything we make is intuitive, beginner-friendly, and feels more like an invitation than an instruction manual.

Body-Safe, Always

Your most intimate parts aren’t the place for mystery ingredients. That’s why our products are non-toxic, pH-friendly, and safe for vaginas, so the only thing you’re thinking about is pleasure.

Natural & Organic Ingredients

We keep it simple: natural, organic ingredients wherever we can, no weird chemicals or harsh fillers. Formulas made to feel good, because nothing kills the mood faster than reading a sketchy ingredient list.