I’ve been waiting to finish the WOO lube lineup for years, and I’m so excited that Dew Më has finally joined the family. This is our first silicone lube, and I wanted to keep it as clean as possible. I’m really proud to say it’s just two ingredients. We didn’t add any weird extras, just focused on a minimal, clean formula that makes a great silicone lube.

One of my favorite things about it is the packaging. We went sleek, black, and elevated because most lubes out there look cheap or clinical. I wanted something that felt as luxurious on your nightstand as it does in the moment.

But here’s the most exciting part about the Dew Më launch: WOO now has the full lineup of lubes- oil, water, and silicone. Which means we finally have a lube for all the moments.

I like to think of it like walking up to a bar and ordering tequila. You usually don’t just say ‘tequila,’ you choose blanco, reposado, or añejo depending on the drink, the mood, or the occasion. Lube works the same way, and I like to think of WOO as your lubetender, here to educate and guide you to the right lube for every moment.

Yes, we all have a favorite, but I love the idea of having all three on the shelf as options. That way, I’m always confident I’ll have the right lube for the occasion.

Here are my favorite moments to use each lube:

• Dew Më (Silicone-Based): My go-to for shower sex. It keeps its glide even in water, so things stay smooth start to finish.
• Love Oil (Coconut Oil-Based): My favorite for foreplay and oral. It took me over a year to nail the perfect balance of flavor and smell without compromising the integrity of the organic formula. It’s an amazing edible lube and every one of my friends swears by it for the same reason.
• Shag Juice (Water-Based): What I grab when toys are in play. The formula is gentle, safe with everything, and easy to clean up.
  

For me, the most important thing is making sure we as the brand give you real value, through education, guidance, and products that actually make sex better. Now that all three lubes are in the family, you can trust WOO (your lubetender) to keep showing up to guide you toward the right lube for the right moment, so you can have the best sex of your life!

– Westin

Founder, WOO More Play